How did you use media technologies in the construction and research, planning and evaluation stages?
Evaluation 4 from Megan Cochrane on Vimeo.
In every stage of the process of creating my media product and various tasks such as the digipak and website, I used a large range of facilities from programmes such as After Effect when silhouetting the artist after filming him on a green screen which was very useful as I was able to break down the footage and have complete control over what the end result would look like. Final Cut Pro to create and edit the music video as well as tasks including the preliminary task and auditions and also Photoshop, which I used most throughout the whole process for creating the music video with the animations and for creating the logo among many things. I started to use a program called indesign to create my digipak however created all the covers in photoshop.
I used online programmes such as surveymonkey.com to create a survey during the research stages in order to gather information about constructing the music video in terms of location, costume and props. I used wix.com which allows me to create my website. This was really useful as not only was I thinking about creating something that would provide the correct information but also that would link and look advertising along with the rest of my media products. Having the ability to create a website is a really useful skill and will be incredibly useful in future with anything as you have to think about how other perceive things and how you’re going to get that message across to them. I used websites such as Facebook to gather feedback once posting my products to get a feel or how others felt about my work if there was anything to change to make something more appealing or exciting I also used it to help get my artist out there by sharing the music video along with the logo so that people would start to recognise it. I used Vimeo where like Facebook I was able to upload my footage making it easy to share and view.
When it came to filming footage I was using three devices, a Canon DSR, a GoPro to film the underwater and surfing shots and also my iPhone 6 which I used also as a sketch book, where I would film and see how it looks on camera, try different angles and positions before I was happy with the shots I wanted to use. I found this useful as it made me more mobile therefore making the process fun and effective.
What have you learned from your audience feedback?
Evaluation 3 from Megan Cochrane on Vimeo.
From my first draft feedback I had originally filmed the artist on a white background with him wearing a white shirt with only whet animation around him. The feedback I got from this is that the animation looked good however was lost almost the white of his clothes and background and therefore was footage that wasn’t really of any importance. So therefore taking this into consideration I decided to re film using a black background and with coloured animation so that it would stand out more and look to professional. I also decided to start with the artist in normal colour and then colour him into a white silhouette so that he wouldn’t distract from the lyrics, also creating more of a dance music feel to it.
With my first draft of my digipak the feedback that I received was that the font choice didn’t match the logo and the rest of the covers and that it was too big. So here is my final one where as you can see I have changed the font choice so that it coordinates with the rest of the digipak. Once changing this element I found that it was actually more easier to read and looked more professional. Some people weren’t too sure about having no name of the album on the front cover or a picture of the artist himself, however I found that it was more striking and attractive without and therefore stuck with just the logo. In some of my research I have found existing album covers with just symbols of logos instead of names and artist photos, for example, Ed Sheeran’s album ‘X’ and I looked at them and think that they are bold and looked cool and therefore I was happy to leave the cover how it was.
Not all of my feedback received was for my created products, I was gathering feedback in the research and planning stage before shooting my music video. This feedback came from tasks such as a survey I conducted in order to find out more about where people expected a dance genre music video to be set for example. I was gathering information about the construction of my media productions and my ancillary tasks. All feedback is useful in every stage of the process as it allows you to develop, shaw and expand your ideas and creative ability to eventually come out with a really successful media product something which not only acquire to your taste but from responding to feedback to other peoples tastes as well.
How effective is the combination of your main product and ancillary texts?
Evaluation 2 1 from Megan Cochrane on Vimeo.
I think the combination of both my media product being the music video and the ancillary texts are effective because they both are portraying the dance genre by linking in with each other. This would be through using similar style images that fit together and using them on both my website and digipak. By having a logo I thought this was a really useful way of connecting both the ancillary texts as they would look professional as well as fitting with one another. Even though the images used have a variety of content you can still tell that they were taken in the same or similar location, having the same beach/acoustic feel combined with the abstract colour which brings in the dance genre element. Although the music video isn’t in abstract colour I have edited places such as using coloured animation on the black background and edited some footage into abstract colour in order to relate to the digipak. On the digipak, with the human figure I have drawn around him to again link the two products together. Trying to link these elements with my website is also crucial because this is where people will be interested in looking at to find out more information about the artist. For this, I have added elements such as allowing the viewer to listen to some of the songs and therefore have the album covers of the recognisable photos I used for the digipak. I have also added a merchandise page where my logo is featured and therefore again is a recognisable symbol people will remember and associate with the artist.
Moving on towards how the media product reflected the ancillary texts is mainly through the editing and the camera work. This was done through the choice of shots I used for example here, I held the camera to the surfboard so that when he picked up the board I had a different and quirky shot. Again here, I attached the GoPro to the surfer and therefore was able to get almost a point of view shot to allow the audience to feel engaged with the media product. Using these elements of editing and camera angles links in with my ancillary texts due to the style of them fitting with the genre and look of them both. For example if I was doing a slow acoustic genre I would have long duration shots and the colour scheme would be dull using pastels which I would then have the same colour scheme for the website and digipak. However for mine, The combination of quick editing, animation and colour link with the digipak and website so that they all represent the genre of dance music.
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Evaluation 1 2 from Megan Cochrane on Vimeo.
When in the research stage I was collecting information about the locations and costumes of existing music videos and expectations of music videos with the genre of dance music. I was finding that locations would be somewhere with a lot of people at perhaps a party or in a city or a beach and that the costumes for male artists would either be smart with a shirt and tie or casual with a loose t-shirt and some jeans. For example in Calvin Harris’s music video here we can see this stereotypical convention of the clothing being plain and chilled not taking away the attention from the surroundings. When comparing this research with my final music video I have used these conventions of costume and location however have teen them further. For example with the location, I have the actor at a beach however have taken him into the sea something which I was inspired by in Jack Johnson’s music video here. This develops the convention by giving a different perception of the beach. By having the actor in the water, his costume obliviously changes as well to a wetsuit which we see him changing into with the first section of the video and then towards the end back into the normal conventions of clothing for a dance genre, which is loose chilled clothing such as a hoodie and jeans. When researching exiting dance genre music videos, there didn’t seem to be any props that stood out from normal, just the conventional cars, drinks, music player, phone etc and therefore with having the surfboard in my music video it adds to challenging and developing the conventions as some may disagree with having a surfboard in a dance music video. I think I have also developed the conventions of dance genre music videos with the element of animation. This can be due to the fact that it is no normally done and therefore is striking and effective as we see in Justin Bieber’s What Do You Mean lyric video.
I think that my digipak develops the conventions of real media products as with only having the logo on the cover it represents what I think dane music is about, recognising the sound rather than the artist and therefore by having a simple effective logo it is easily recognisable. This being said for the website as well, I think it uses the conventions appropriately as it gets the information across simply and clearly with having interactive elements such as merchandise and being able to listen to the artists’ music.
Final A2 Music Video from Megan Cochrane on Vimeo.
Here is my final music video. I was really pleased with how the animation has turned out and found that with re filming some of the lip syncing it made it more of a visual impact with looking more effective.
Some of the feedback I received after uploading and sharing my first draft was that the animation over the artist looked effective however was lost amongst the artist white shirt and white background. So therefore with taking this feedback on board I will re film using a black backdrop which I will film on a green screen and then edit it in After Effects. Another point that was made was that I shouldn’t have the performer getting changed again (similar shots to the beginning) as it didn’t make sense until I have the reverse clips at the end. From this in my next draft I will use more underwater or surfing footage until the reverse clips. I will also edit some of the surfing footage in reverse when leading to the end to allow the viewer to get a sense that it all happened in one day. Which also helps to become clear by adding the sunrise and sunset at the beginning and end of the video.
A2 music video draft 1 from Megan Cochrane on Vimeo.
Here is my first draft of my music video. I am refilming some of the lip syncing footage with a background so therefore the artist would stand out as well as the coloured animation and white lyrics that I will add afterwards. I am still editing the surfing and underwater shots so haven’t put them into it. I have started to add the animation to see the overall effect it will give.
In my research I found that a lot of dance artists have logo and therefore I wanted to create a logo as I found that it would be a useful tool to brand with as well as making a recognisable icon. When I was coming up with ideas I didn’t want to incorporate my artists full name, just his initials. I also wanted the colour scheme to be plain but striking so therefore could be easy and effective to identify. Below is my final design for my logo.
Above is the link to my website I have created for my artist. After consolidating my research from existing artist’s websites I have included relevant pages such as tour dates, music and merchandise. I have features such as allowing you to play music on the site and to buy merchandise as well as the tracks you’re listening to. I have added these features to attract and interest my target audience making a funky website which will reflect my artist. I massive part in my music product is animation, and therefore I have added a short 5 second video onto the homepage which automatically comes on when you click onto the website. The short video contains animation which ties into the music video and the digipak.